AEP kicked of 2021 with a unique collaboration opportunity to support small businesses impacted by Covid-19. With the goal of surging the momentum toward The Barstool Fund, AEP created a social media fundraising raffle around the donation of a brand new, Sony PS5 game console to Zero Blog Thirty, a top podcast for Barstool Sports.
At the time, the PS5 was near impossible to purchase anywhere or anytime in the foreseeable future. AEP sought to be a force multiplier of donations, attention and awareness to the Barstool Fund beyond what we might be able to accomplish as individual contributors to the fund at this critical time for our nation's small businesses.
Our PS5 campaign led to successful fundraising, bringing more than $18,000 from more than 500 donors across social media platforms, and engaged niche groups in a focused way, from fans in the gaming industry to members and supporters of the military.
All proceeds were donated to The Barstool Fund which provides financial support to Covid-19 impacted businesses.
To date, The Barstool Fund has raised over $39.3M in donations and has supported 348 small businesses in surviving and thriving during Covid-19's restrictions.
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